By donating the largest number of shoes in 24 hours, San Diego and Los Angeles Chapters of the Youth Philanthropy Council (YPC), led by Augustus Holm and Jacob Chow, and Jellypop broke a Guinness World Record to support underserved women and children.
San Diego, December 7th, 2024 – Making holiday giving more impactful than ever, Pasadena-based Evolution Design Lab (EDL) and their female-founded, in-house footwear brand Jellypop have joined forces with the Los Angeles Chapter of the Youth Philanthropy Council (YPC), led by Jacob Chow and Augustus Holm for their third annual St. Nick’s Kicks event. Jacob Chow, founder and leader of the LA Chapter of YPC and a driving force behind the organization’s initiatives, helped to spearhead this youth-led event to achieve a groundbreaking donation of over 21,000 shoes, $1.1 million in total value, for marginalized communities across the nation.
“No one has managed a youth-led donation event of this scope before, spanning city permits and thousands of recipients in the nation’s busiest cities. Our aim is to create an inspiring and meaningful experience for our youth volunteers, while spotlighting the power of youth-led philanthropy,” says YPC Founder Augustus Holm.
“At Jellypop, accessibility for women and children is core to our mission, and YPC’s vision resonated deeply with us. Through our 22,000 shoe donation, we are thrilled to support young leaders like Augustus and Jacob who drive community change,” says Jennet Chow, Founder and Co-CEO of Jellypop.
About Evolution Design Lab & Jellypop
Founded in 2009 in Pasadena, California, Evolution Design Lab is a female-founded, technology-driven footwear design and manufacturing company revolutionizing the end-to-end process for branded and private-label women’s and children’s footwear. EDL’s commitment to innovation extends into its in-house brand, Jellypop, a footwear line dedicated to merging style, comfort, and affordability with a focus on social impact and accessibility. Committed to empowering women and supporting communities, Jellypop is partnering with the Youth Philanthropy Council this holiday season to donate 22,000 shoes to underserved women and children, setting a new standard for youth-led philanthropy. Recognized by Inc.’s Best in Business and Female Founders 100, Jellypop stands by its motto, “Design Made Accessible,” as it champions both fashion and meaningful change.
About Youth Philanthropy Council
Founded in 2019, Youth Philanthropy Council (YPC) is California’s largest youth-run nonprofit, dedicated to breaking the cycle of poverty through impactful initiatives in healthcare, education, and community support. Led entirely by teens, YPC has raised over $3 million in donation revenue, spearheading projects such as the record-breaking “St. Nick’s Kicks”—the largest 24-hour live event donating over 22,000 shoes to underserved women and children—and the Global Classroom Initiative, which funds school construction in underdeveloped regions. From collaborating with San Ysidro Health to creating community murals and providing COVID-19 relief, YPC empowers young people to make a lasting impact.
